Profit margin calculator
Price products with confidence: see margin and markup side by side, or work backwards from the margin you want.
Selling price
125.00
Profit
25.00
Margin
20%
Markup
25%
How to use the profit margin calculator
- Enter the cost price.
- Enter the selling price — or a target margin.
- Read profit, margin and markup.
When it's useful
- Pricing new stock in your shop
- Checking which products earn the most
- Understanding wholesale vs retail pricing
Limits to know
- Uses the costs you enter; include delivery, packing and other costs in the cost price for a true margin.
Your privacy
Everything is worked out in your browser. What you type isn't uploaded, saved or shared, and there's no sign-up.
Questions
What's the difference between margin and markup?
Margin is profit divided by selling price; markup is profit divided by cost. Buying at 100 and selling at 125 is a 25% markup but a 20% margin.